Megan Thee Stallion (aka @TheeStallion aka Hot Girl Meg) is a badass 24-year-old rapper from Houston, TX; along with spitting absolute fire on any mic she comes in contact with, coined the term Hot Girl Summer. Megan has blown up recently thanks to her sex- and body-positive lyrics, bold fashion sense, and “IDGAF” attitude; her first full-length album Fever was released in May and is full of bangers about being a “hot girl,” getting that money, and leaving these boys on read. One of those hits, “Cash Sh*t,” opens with the line, “Real hot girl sh*t.” And the rest is pretty much hot girl history!

The rapper not only spits fire bars but is also somewhat of a marketing genius. Instead of using traditional marketing methods Meg is going above and beyond by allowing fans to experience fun times with her while also giving them evergreen content.

Below are three marketing method used to execute Meg’s promotional campaigns.

1. Events  

Events are a great way to get fans to discover you. By hosting an activity (be it educational or just plain fun), you are giving people the opportunity to interact with you as an artist.

On May 17, Houston’s own resident ‘Hot Girl’ Megan Thee Stallion aka Tina Snow brought all of the Htown Hotties. The event dubbed the ‘Hottie Ranch’ was held at Neon Boots Dancehall and Saloon and was a mix between Texas cowboy traditions intertwined with the larger than life atmosphere of Houston hip hop culture that featured a few iconic Houston Slabz. Hundreds of fans, friends, and family filled up the venue to the cowboy themed party that included bales of hay and cowboy hats. 

Meg has taken her Hottie parties throughout different cities which you can watch in the ’Engaging Videos’ section of this article. 

2. Community Engagement 

Community engagement; the process of working collaboratively with and through groups of people affiliated by geographic proximity, special interest, or similar situations to address issues affecting the wellbeing of those people. It is a powerful vehicle for bringing about environmental and behavioral changes that will improve the health of the community and its members. It often involves partnerships and coalitions that help mobilize resources and influence systems, change relationships among partners, and serve as catalysts for changing policies, programs, and practices. 

In early June, hundreds of people showed up to the Santa Monica Pier for a “hottie beach cleanup” that she organized. The rapper said the idea was prompted by a question about climate change on Twitter.

In the same month, the Cognac Queen also hosted a Beauty Pageant with scholarship money as the prize.

“I want to show other girls how happy I am and how confident I am, how I still want to go to school and I still want to rap,” the 24-year-old artist said earlier that night in a hotel suite, where her makeup artist and hair stylist were getting her ready for the event. “I just want to be like a good example to somebody in the future.”

That night, the rapper — who now takes online courses at Texas Southern University, since her travel schedule doesn’t allow her to be on campus any longer — would award a $2,500 scholarship to the winning contestant.

“I just thought it would have been a good thing to do because I know that tuition ain’t no joke,” she said. “So if I could do something to help somebody else, then I thought that would be nice.”

3. Engaging Videos

Videos are an amazing way to gain some attention. These can range from being educational to simply being entertaining. You could create ‘how to’ videos and explain some techniques of playing music, song-writing or singing. You could also create vlogs – they are extremely popular at the moment – or you could show videos of your live appearances, behind-the-scenes footage, meeting a fan videos, etc. People love watching videos because they are so easy to consume and give so much information at once.

Megan The Stallion keeps fans on their toes with recaps of her Hottie Parties and tour stops. Watch below.