Every small business owner who ventures into the world of digital marketing tips has heard about SEO.
But still, many of them shy away from it because they think it’s complicated and too time consuming.
While both of these things may be true, SEO is still the best way to drive free traffic to your website.
Even something as simple as your business name can influence your ranking in the search engine. According to an SEO company Local SEO Guide, businesses with a strong keyword in their business name rank 1.5 spots higher than businesses without a keyword in their business name.
Instead of focusing on a long term SEO strategy, too many small businesses blow their digital marketing budget on PPC ads when starting out. We’ll talk more about that in the next section.
So what are the different areas that SEO covers?
There are a lot. But broadly speaking, these are the main ones:
- Website optimization.
- Page optimization.
- Device optimization.
- Credible link building.
There are many other sub categories of these main areas. For example, keyword usage is a sub category of page optimization.
There’s a lot to learn. But learning and implementing SEO will give your website better visibility in the search engines.
And to get an idea of how important SEO is for website visibility, you can look at past Google updates. One very important Google update made websites that aren’t responsive on various digital devices not even appear in the search results at all!
Now thankfully, you don’t have to learn SEO all on your own because you know an agency (your friends at HipBizTec).
But you should still learn the basics of SEO and what the expectations of an SEO specialist will be.
Hiring an SEO specialist is well worth it. The SEO specialist will help you perform an SEO audit, which includes analyzing how users are interacting with your website and your social media platforms.
And finally, don’t expect immediate traffic from doing SEO. It can happen, but it’s pretty rare. Instead, look to paid advertising for quick traffic.