Adidas has announced a new line in collaboration with Kid Cudi. The collection, which has been rumoured since posters with its logo were pasted up in New York and Los Angeles, will include footwear and apparel. Along with the announcement of the collaboration, Adidas have set up a website where fans can explore “mental wellness through music, art and design.”
This will be Adidas and Cudi’s second official collaboration following last year’s ‘Asterisk Collective’ project, which included sneakers and a mental health awareness campaign. Cudi joins Kanye West and Beyoncé in Adidas’ stable of celebrity collaborators. Sign up for updates on the new collaboration here.