Anything that’s truly successful in life takes time. I know you and I both live in a world where shit happens in an instant, but stick with me.
Anything that’s good in your life takes time.
- Nature takes time
- Cooking takes time
- Relationships take time
- Business takes time.
There’s no instant solution or success.
You could download an app right now that would solve a problem but you’d need to learn it, implement it, and put it into action.
You could download your favourite track right now but you’d take a few days to learn the dance moves.
Life takes time and trust takes time and because business relies on a human making a decision – your marketing takes time too!
The thing is, we live in a world where stuff seems to appear overnight and be a success. But it isn’t.
Even then YouTube stars or rock stars of old have had months or normally years of trials, heartache, and failures. You have to go through failures to truly be successful, right?
It’s easy to think that what you see online is an overnight success because you didn’t know about it yesterday
How many times have you seen something just ‘pop-up’ and it’s already a success? You bet your bottom dollar there are failures and heartache behind it.
Success takes time, it takes effort, and if you’re in business hoping for people to buy from you then it takes trust, too. Business needs trust. Trust is the oxygen of business.
So if you’re in business then you’re working in the trust market. You need people to trust you and then buy from you. You’re working on building trust. You’re a trust builder and trust isn’t an overnight thing.
- We don’t trust a YouTuber right away and he or she doesn’t have fans right away.
- We don’t trust a rapper enough to pay them £150 a ticket to see them if we’ve not heard some music from them before.
(You can apply this to so many businesses so I won’t waste time doing it here.)
You’re in the business of building trust.
No trust, no business.
Everyone who ever bought from you trusted you.
Now can you see why there’s no overnight success?
Look at the last thing you bought. You trusted that company or reviews from others. You trusted the product or the website you were on. You trusted their knowledge of the fact they were on the high street. Something helped you to trust them before you bought from them.
You need to build.
- Build trust
- Build a tribe
- Build hype
- Build a network.
There is no overnight success. There is only overnight reward for months and years of effort.
Keep building and when you’re ready you can ask.
But you have to give, give, give first before you ask.
(It’s just human nature!)
Social media, marketing, content, talks, networking, email marketing, free trials – they all build trust.
If you’re in business then you’re in the business of building trust.
So go on – start building for that overnight success next year!