YG talks about what Nipsey Hussle taught him about branding in a recent interview.
Your brand is the face of your company. In simplest terms, your brand is your name, your logo, and your color scheme, but in reality, it’s so much more.Your brand is what defines your business, what people know you for, and how people recognize your work. Your brand is ultimately what people feel and think when they hear the name of your business.⠀⠀⠀⠀⠀
Once you have successfully built a brand name, your customers will understand why you do what you do. This creates trust and credibility, both of which are absolutely necessary and central to a branding. When people know and trust your brand, they’re more comfortable to do business with you and will continue to buy your products and services time and again