Marketing Can Be Overwhelming. The Good News Is, We Have Different Options To Help You Meet Your Business Goals.
Strategically written, promoted and repurposed content; long-form or short-form, Email or press release, video or podcast convinces better and lives longer than any other marketing endeavor without significant additional investment
Our Content Marketing Services will:
- Analyze the competitive situation for your most important search keywords.
- Develop a quantitative plan for success.
- Write your content.
- Provide editorial and creative guidance to ensure your content is of the highest quality.
- Monitor the performance of all your content marketing campaigns to ensure continued success.
Because of the care, craftsmanship, and data-driven science that go into your HipBizTec Content Marketing campaigns, you’ll also benefit in the following ways:
- Reach new, untapped market segments.Amplify your brand exposure, building more audience, more fans and more traffic.
- Increase both organic and referral traffic.
- Build the trust and value around your brand through in-depth, highly-useful content.
Social Media Management
HipBizTec’s social media marketing services are focused on putting your company in a better position to tap into the two-way conversation naturally happening between you and your customers.
- HBT’S social media services include:
- Social media marketing strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.
- Implementation guidelines: Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.
- Software recommendations: If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting. We can help narrow your choices based on budget, resources and environments.
- Social media audit: This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Twitter or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.
- Social profile creation: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
- Blog design, setup and/or optimization: A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.
- Blog strategy development: We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.
Your brand is more than your logo, name or slogan; it is the entire experience your prospects and customers have with your company, your product or your service. Your brand strategy defines what you stand for, and your brand must deliver an inextricably linked brand strategy and brand experience to create compelling customer experiences, spur growth and drive brand loyalty.
HBT’S brand strategy services:
- Architecture: Is your brand built on solid values? Is its action plan valid? A solid brand building process can transform your business from a small player into a successful competitor. Your brand’s foundation must be solid enough to sustain anything, and we promise to build the strongest foundation needed to ensure the best development of your enterprise.
- Sharing: How do you communicate within your company? How will you effectively share your ideas with us?
We love to embrace a challenge and always strive to find the perfect solution to our clients’ needs, ensuring that a finished project is completed to perfection.
- Positioning: How is your brand positioned? Is its visibility sufficient? How will you generate a buzz?
Strong brands don’t just happen; they are usually the result of a long-term strategy that guides how a company does business. At HipBizTec, we are always seeking the best ways to develop a strategy that will define your brand, differentiate it from the crowd and enhance its reach. Through analysis of current market data and trends, we find the best ways to enhance your brand and improve its global positioning.
- Reporting: How do we evaluate the return on investment? How will you know if your advertising has had the desired impact?
After executing your branding strategy it is essential to drive business success in both the short and long term. We use the necessary tools to provide you with the answers: reports, percentages, number of views or likes. The results will demonstrate the strengths and weaknesses of your communication and determine a suitable course of action going forward that is applicable to your success.