Spotify is adding its own version of Stories — the sharing format popularized by social apps like Snapchat and Instagram that has since made its way to other apps like Facebook, YouTube, WhatsApp, and others. In Spotify’s case, it’s not called “Stories” but rather “Storyline,” and the focus is on allowing artists to share their own insights, inspiration, details about their creative process or other meanings behind the music.
This is very much similar to what Spotify’s “Behind the Lyrics” feature today offers. But instead of pop-up cards that load in time with the music, Spotify Storyline is very much a Stories-like experience, where users tap through the different screens at their own pace, and where horizontal lines at the top indicate how many screens still await them ahead.
The new feature is currently in testing on iOS and Android, and users have been able to access it countries including the US and the Netherlands. However, it’s not available to every Spotify user just yet, and nor is it available for every artist — Spotify has worked directly with the artists themselves to generate the current crop of Storylines.
In a statement, a spokesperson from the company said, “We are always testing new ways to create better experiences for more users,” but did not confirm when the feature would be released more broadly.